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    infant milk 市场分析 行业分析 投资前景 市场前景 发展预测Development analysis and prediction report on global infant milk power industry in 2010-2015,Chapter One Development summary of infant milk power industry,Chapter Two Development analysis of global infant milk power market

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    Development analysis and prediction report on global infant milk power in

    字体大。 2010-05-21 09:36  来源:中国报告网

    • 【报告名称】Development analysis and prediction report on global infant milk power in
    • 【关 键 字】infant milk 市场分析 行业分析 投资前景 市场前景 发展预测
    • 【出版日期】2010-5
    • 【交付方式】Email电子版/特快专递
    • 【报告页数】145页
    • 【价  格】纸介版:7800元  电子版:7800元  纸介+电子:8000元
    • 【订 购 电 话】客服热线:010-86223221 400-007-6266(免长话费)

    中国报告网提示:Development analysis and prediction report on global infant milk power industry in 2010-2015,Chapter One Development summary of infant milk power industry,Chapter Two Development analysis of global infant milk power market

    summary

        the report is base on much maket research ,paimaryly rest on state statistics bureau,ministry of commerce of the p.r.c,state administration for entry-exit inspection and,State economic information center,The commercial information centres,And the basis of information related to the newspapers and magazines,pay the attention to our infant milk industry,and the consumption of the infant milk.The priority of the report is to analysis the competition status of the infant milk,the develpment od the situation and the company's countermeasure of devepment,also make the judgment of the future depvlopment of infant milk,this is production enterprise,manage enterprise,and research mechanism ,they all know that development dynamic of the infant milk,and the evidence of assurance the allocation of the enterprise。

    directory

    Chapter One Development summary of infant milk power industry 1
    Section One Definition and classification of milk power 1
    First, definition of milk power 1
    Second, classification of milk power 1
    Section Two Definition and characteristic of infant milk power 2
    First, definition of infant milk power 2
    Second, characteristic of infant milk power 2
    Section Three Development summary of milk power industry 3
    First, compositions and products characteristics of milk power 3
    Second, difference of ordinary milk power and formula milk powder 5

    Chapter Two Development analysis of global infant milk power market 7
    Section One Development analysis of world infant milk power market 7
    First, market pattern of global infant milk power 7
    Second, price analysis of global milk power in 2010 7
    Third, raw materials price analysis of international milk power in 2010 8
    Section Two Infant milk power market analysis of some countries in 2008-2009 8
    First, South Korea 8
    Second, U.S.A. 8
    Third, Germany 9
    Fourth, Holland 10
    Fifth, Indonesia 10

    Chapter Three Current situation of the development of infant milk power industry 11
    Section One Current situation of infant milk power market of our country 11
    First, market overview of infant milk power of our country 11
    Second, market scale of infant milk power of our country 11
    Section Two Market situation of domestic infant milk power of 2009 12
    First, sales volume of domestic infant milk power of the first half of 2009 12
    Second, development situation of domestic infant milk power market of 2009 13
    Section Three Development analysis of infant milk power market of our country of 2010 14
    First, development of domestic infant milk power market of 2010 14
    Second, development suggestion of domestic infant milk power market in 2010 15
    Section Four Existing problem of infant milk power of our country 16
    First, production domesticization analysis of foreign milk power 16
    Second, subsequent influence analysis of milk power incident 17
    Third, the existing problem of development of domestic milk power 18

    Chapter Four Investigation and analysis of infant milk power market 21
    Section One Investigation and analysis of infant formula milk powder market 21
    First, purpose and target of investigation 21
    Second, result analysis of investigation 21
    Section Two Environmental evaluation of consumption 31
    First, consumers look forward to the safety assurance of quality in milk power market 31
    Second, parents whose child is 0-4 years old experience stronger about product quality and price 32
    Section Three Investigation and analysis of infant formula milk powder market in 2009 34
    First, price analysis of infant formula milk powder market of 2009 34
    Second, quality situation of China infant formula milk powder market 34
    Third, produce formula milk powder and should set up the threshold 35
    Fourth, formula milk powder regards breast milk as the standard 35
    Fifth, price analysis of imported infant milk power 36

    Chapter Five Economical operation analysis of liquid milk products manufacturing industry 37
    Section One Economical operation analysis of liquid milk products manufacturing industry in 2008-2009 37
    First, economic indicator of liquid milk products manufacturing industry in 2008 37
    Second, economic indicator of liquid milk products manufacturing industry in 2009 39
    Section Two Operation analysis of liquid milk products manufacturing company in 2009 40
    First, competitiveness index analysis of liquid milk products manufacturing company of 2009 40
    Second, popular index analysis of products of liquid milk products manufacturing company of 2009 41
    Third, market share analysis of liquid milk products manufacturing company of 2009 42

    Chapter Six Imports and exports analysis of infant milk power industry 43
    Section One Imports and exports analysis of dairy of 2008-2009 43
    Firsth, exports analysis of dairy of our country in the first quarter of 2008-2009 43
    Second, imports and exports analysis of dairy of the first half of 2009 44
    Section Two Imports and exports analysis of milk power in 2008-2009 46
    First, imports and exports analysis of milk power in 2008 46
    Second, imports and exports analysis of milk power of 2009 47
    Third, imports situation of infant dairy in 2009 48

    Chapter Seven Development analysis of milk power industry of our country 50
    Section One Current situation analysis of milk power industry of our country 50
    First, situation analysis of milk power market 50
    Second, quality analysis of milk power of our country 50
    Third, characteristic of milk power market of our country 51
    Section Two Analysis that foreign milk power impact on milk power industry of our country 52
    First, imported milk power restrain the milk industry of our country from developing 52
    Second, situation that foreign enterprises fight for China milk power market 52
    Third, European foreign milk power develop towards localization 53
    Section Three Development analysis of milk power market of our country 53
    First, development state of milk power market of 2009 53
    Second, development state of milk power market of 2010 54
    Third, network marketing analysis of milk power of 2010 54
    Section Four Market development analysis of milk power enterprise of our country 56
    First, competitiveness analysis of China milk power enterprises of 2009 56
    Second, popular situation analysis of China milk power enterprises of 2009 57
    Third, market share analysis of China milk power enterprises of 2009 58

    Chapter Eight Consumption market analysis of infant milk power industry 59
    Section One Consumer income analysis of Chinese infant milk power 59
    First, population scale analysis 59
    Second, age composition analysis 59
    Third, structural analysis of education 60
    Fourth, income level of resident of our country 60
    Fifth, confidence index analysis of consumer of our country 61
    Section Two Overall appraisal of infant and pre-school children's market comsupton environment 61
    First, security make consumers perplex most 61
    Second, consumer's trust on infant milk power 62
    Section Three Brand occupation rate and prestige degree of infant milk power 63
    First, brand occupation rate 63
    Second, brand prestige degree 65
    Third, brand satisfaction 68
    Section Four Consumer behavior preference of infant milk power 68
    First, main consideration that consumers buy milk power 68
    Second, brand which consumer's colony pays close attention to 69

    Chapter Nine Marketing analysis of infant milk power industry 71
    Section One Current situation of brand marketing of domestic infant milk power 71
    First, marketing situation analysis of infant milk power of our country 71
    Second, marketing tactics analysis of domestic milk power in 2010 71
    Section Two Study of 4P combination marketing of infant milk power industry 73
    First, product VS demand 74
    Second, price VS value 74
    Third, channel VS convenience 76
    Fourth, promotion VS and communication 77
    Fifth, change of 4P combination 79
    Sixth, new development of 4P 79
    Seventh, cope with shifting events by sticking to a fundamental principle 81
    Section Three Three kinds of successful marketing modes of infant milk power 81
    First, difference marketing 81
    Second, database marketing 82
    Third, integrated marketing 82

    Chapter Ten Competition analysis of infant milk power market 83
    Section One Competition structure analysis of infant milk power industry 83
    First, competition of existing enterprises in the trade 83
    Second, the new entrant's threat 84
    Third, threat of the substitute 85
    Fourth, the supplier's ability of bargaining 86
    Fifth, the buyer's ability of bargaining 87
    Section Two Competition pattern analysis of infant milk power market of 2009 87
    First, competition of infant milk power market aggravates in 2009 87
    Second, competition pattern of infant milk power of 2009 88
    Third, competition situation analysis of infant milk power market of 2010 88
    Section Three Market competition analysis of infant milk power industry of our country 89
    First, brand competition 89
    Second, market competition 89
    Third, competition situation of advanced infant milk power 90
    Section Four Competition current situation of infant milk power of 2009 91
    First, competitiveness current situation of domestic milk power industry of 2010 91
    Second, milk power market's foreign brand competition situation of 2009 94
    Third, milk power market's price competition situation of 2009 95
    Fourth, improve the domestic milk power industry's competitiveness tactics 95

    Chapter Eleven Main brand analysis of infant milk power 97
    Section One Meadjohnson 97
    First, Meadjohnson build brand by serving 97
    Second, price tendency of Meadjohnson infant milk power 97
    Third, market development analysis of Meadjohnson in China 97
    Section Two Wyeth 98
    First, brand introduction of Wyeth 98
    Second, enlightenment that Wyeth brand give domestic milk power enterprises 98
    Third, market trend of Wyeth milk power of 2009 99
    Section Three YiLi 99
    First, products advantage analysis of YiLi advanced milk power 99
    Second, YiLi milk power tries hard to recommend three major crafts 100
    Third, YiLi milk power fights in different parts on the top-grade market 100
    Section Four MengNiu 101
    First, new development pattern of MengNiu in 2009 101
    Second, sales volume analysis of MengNiu dairy of 2009 101
    Third, MengNiu makes industry chain of low carbon pollution-free of dairy industry 102
    Section Five Wondersun 102
    First, development advantage of Wondersun milk power industry in 2009 102
    Second, operation analysis of Wondersun dairy industry 102
    Third, Wondersun milk power market's overall arrangement analysis 103

    Chapter Twelve Advantage enterprises analysis of infant milk power 104
    Section One Meadjohnson Company 104
    First, company's overview 104
    Second, management theory of Meadjohnson Company 104
    Third, Meadjohnson makes every effort to open up infant milk power market 104
    Section Two Wyeth group 105
    First, company's overview 105
    Second, company's trends of 2009 105
    Third, development prospect analysis of Wyeth 105
    Section Three Inner Mongolia Yili Industrial Group Co., Ltd. 106
    First, company's overview 106
    Second, financial analysis of 2008-2009 107
    Third, analysis that YiLi keeps the advantage of the competition 113
    Section Four Inner Mongol MengNiu dairy industry group 114
    First, company's overview 114
    Second, company's management state 115
    Third, company's trends of 2009 115
    Section Five Nestle Company 116
    First, company's overview 116
    Second, company's management state 116
    Third, company's developing direction 116
    Section Six Bright Diary dairy industry Limited Company 117
    First, company's overview 117
    Second, financial analysis of 2008-2009 117
    Third, company's operation analysis of 2009 123
    Section Seven Analysis of other enterprises 123
    First, Yashili group 123
    Second, U.S.A. Abbott (Group) Corporation 124
    Third, Hangzhou Beingmate Corporation (Group) 124
    Fourth, Beijing Sanyuan group Co., Ltd. 125

    Chapter Thirteen Development trend analysis of infant milk power 126
    Section One Development trend analysis of infant milk power industry 126
    First, the market competition is fierce day by day 126
    Second, homogeneity of marketing means while the trade shuffles 126
    Third, development trend of market scale of infant milk power 128
    Section Two Prospect of infant milk power industry of 2009 129
    First, development potentiality of consumer market of infant milk power 129
    Second, infant milk power welcome natural albumen era in 2009 130
    Third, market trend of infant milk power of 2009 130

    Chapter Fourteen Investment analysis of infant milk power industry 132
    Section One Investment opportunity analysis of infant milk power industry 132
    First, milk power market's investment opportunity 132
    Second, milk power market's development opportunity 132
    Third, chance and threat that domestic milk power industry faces 132
    Section Two Investment risk analysis of infant milk power industry 133
    First, risk analysis which the enterprises of our country face under the financial crisis 133
    Second, risk that the financial crisis brings to small and medium-sized enterprises of our country 134
    Third, risk analysis that the baby feeds formula milk powder artificially 134

    CHART CONTENTS
    Chart: Feed way situation of users of infant formula milk powder 22
    Chart: Investigation situation of type of infant formula milk powder 23
    Chart: Situation that consumers know about nutrition of infant formula milk powder 24
    Chart: Situation that consumer select infant formula milk powder brand to use 25
    Chart: The reason why consumers select brand of tinfant formula milk powder for use 26
    Chart: Situation that consumer concern to function of infant formula milk powder 27
    Chart: The route picture that consumers buy infant formula milk powder 28
    Chart: The route that consumers understand infant formula milk powder 29
    Chart: Consumer's expenses situation on infant formula milk powder 30
    Chart: Situation of brand of infant formula milk powder that consumers are using 30
    Chart: Appraisal on milk power market 32
    Chart: Child's age difference while parents appraise milk power market 33
    Chart: The difference of the family income while parents appraise milk power market 33
    Chart: The city scale difference while parents appraise milk power market 34
    Chart: Economic indicator of national total of liquid milk products manufacturing industry in January - December of 2008 37
    Chart: Economic indicator of national total of liquid milk products manufacturing industry in January - December of 2009 39
    Chart: Competitiveness index analysis of liquid milk products manufacturing company of 2009 40
    Chart: Popular index analysis of products of liquid milk products manufacturing company of 2009 41
    Chart: Market share analysis of liquid milk products manufacturing company of 2009 42
    Chart: Export delivering value and rate of increase analysis of dairy 43
    Chart: The monthly tendency picture of dairy imports of our country 45
    Chart: The monthly tendency picture of dairy exports of our country 45
    Chart: Imports data analysis of milk power of our country after August of 2008 46
    Chart: China milk power enterprise's competitiveness index analysis of 2009 56
    Chart: Popular index analysis of China milk power enterprise of 2009 57
    Chart: Market share analysis of China milk power enterprises of 2009 58
    Chart: Change of age composition in the population of China of 1953-2007 59
    Chart: Confidence index of consumer of our country in December of 2009 61
    Chart: The question that consumer feel perplexed to infant milk power at present 62
    Chart: The fields that consumers worry of infant milk power 62
    Chart: Brand of milk power that interviewees often buy in 2008 63
    Chart: The income difference of family which often buy milk power brand in 2008 64
    Chart: City scale difference which often buy milk power brand in 2008 64
    Chart: Brand of milk power that is worth of trust in 2009 65
    Chart: Trust proportion contrasts with occupation rate of milk power brand in 2009 66
    Chart: The income difference of family while consumer trust milk power brand in 2009 67
    Chart: City scale difference while consumer trust milk power brand in 2009 67
    Chart: Trust respect while consumer trust milk power brand in 2009 67
    Chart: Consideration that consumer buy milk power in 2009 68
    Chart: Child's age difference and consideration while consumer buy milk power in 2009 69
    Chart: The income difference of family and consideration while consumer buy milk power brand in 2009 70
    Chart: City scale difference and consideration while consumer buy milk power brand in 2009 70
    Chart: Main management form of Inner Mongolia Yili Industrial Group Co., Ltd. in the first half of 2009 107
    Chart: Index of per share of Inner Mongolia Yili Industrial Group Co., Ltd. of 2008-2009 108
    Chart: Earning capacity of Inner Mongolia Yili Industrial Group Co., Ltd. of 2008-2009 109
    Chart: Operating capacity of Inner Mongolia Yili Industrial Group Co., Ltd. of 2008-2009 109
    Chart: Coverage capacity of Inner Mongolia Yili Industrial Group Co., Ltd. of 2008-2009 110
    Chart: Capital structure of Inner Mongolia Yili Industrial Group Co., Ltd. of 2008-2009 110
    Chart: Development capacity of Inner Mongolia Yili Industrial Group Co., Ltd. of 2008-2009 110
    Chart: Cash flow of Inner Mongolia Yili Industrial Group Co., Ltd. of 2008-2009 111
    Chart: Revenue from main operation of Inner Mongolia Yili Industrial Group Co., Ltd. of 2008-2009 111
    Chart: Income from main operation of Inner Mongolia Yili Industrial Group Co., Ltd. of 2008-2009 111
    Chart: Operating profit of Inner Mongolia Yili Industrial Group Co., Ltd. of 2008-2009 112
    Chart: Total profit of Inner Mongolia Yili Industrial Group Co., Ltd. of 2008-2009 112
    Chart: Net profit of Inner Mongolia Yili Industrial Group Co., Ltd. of 2008-2009 113
    Chart: Main management form of Bright Diary dairy industry Limited Company in 2009 117
    Chart: Index of per share of Bright Diary dairy industry Limited Company of 2008-2009 118
    Chart: Earning capacity of Bright Diary dairy industry Limited Company in 2008-2009 119
    Chart: Operating capacity of Bright Diary dairy industry Limited Company in 2008-2009 119
    Chart: Coverage capacity of Bright Diary dairy industry Limited Company in 2008-2009 119
    Chart: Capital structure of Bright Diary dairy industry Limited Company in 2008-2009 120
    Chart: Development capacity of Bright Diary dairy industry Limited Company in 2008-2009 120
    Chart: Cash flow of Bright Diary dairy industry Limited Company in 2008-2009 120
    Chart: Revenue from main operation of Bright Diary dairy industry Limited Company in 2008-2009 121
    Chart: Income from main operation of Bright Diary dairy industry Limited Company in 2008-2009 121
    Chart: Operating profit of Bright Diary dairy industry Limited Company in 2008-2009 121
    Chart: Total profit of Bright Diary dairy industry Limited Company in 2008-2009 122
    Chart: Net profit of Bright Diary dairy industry Limited Company in 2008-2009 122


    中国报告网提示:Development analysis and prediction report on global infant milk power industry in 2010-2015,Chapter One Development summary of infant milk power industry,Chapter Two Development analysis of global infant milk power market

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